Whats in it for you?

Online advertising is becoming increasingly  competitive; improve ROI by increasing click through rates, customer engagement and viral distribution

For advertisers:

• Personalised advertising increases interest and engagement
• Let your clients customers 'star in the ad'
• Capture more data on your customers
• Increase ROI by using an advert that can 'go viral'
   

For agencies:

• Improve ad engagement, click thru performance  & ROI
• Generate viral distribution 
• Collect user data (including the user's image)
• personalised ads and content can be pre generated and served to users - great for launching new product ranges   
• Create ads and content that give your clients an advantage

How can this be achieved?

• Reward users with personalised ads, content & merchandise
• Create personalised branded applications that users will want to interact with again and again
• Serve personalised advertising and content automatically

Ideas for using the in2 platform:

• Let users virtually try-on clothes, accessories or hairstyles
• Offer users the chance to 'star in the ad' 
• Let user’s share their personalised ads and a content within their social network, or send by email or mobile phone
• Automatically serve personalised ads to support campaign activity using users saved profile and image
• Create personalised online catalogues
• Give users personalised content and merchandise in exchange for supplying a user profile and contact details, e.g. calendars, starring photo’s of celebrities, sports teams, music groups or greetings cards
• Create a brand sponsored micro-site community where users can share their personalised user generated content, vote on the best personalised branded content, e.g. who looks best in the latest fashion or hairstyle.
• Distribute the most voted for personalised content on London Underground or in-store video screens